News/Blog

South Iceland continues to evolve as a year-round destination, with new tourism services, accommodation, visitor facilities, and infrastructure improvements emerging across the region. Because the region is large and diverse, developments range from new lagoons and restaurants to upgraded attractions, new activity providers, and better on-site visitor management at key natural sites.

Arctic Trailblazers is a new South Iceland operator based in Flúðir, offering private snowbike and enduro adventures tailored to each group.

Mr Iceland is a family‑run farm stay and horseback‑tour company based at Efri‑Úlfsstaðir near Hvolsvöllur in South Iceland. The farm sits on the historic land of Brennu‑Njál’s Saga, one of Iceland’s great medieval tales, and its team has built a reputation for horseback rides that follow old Viking trails while drawing visitors into the spirit of the saga. 

Northern Lights have been unusually strong and frequent in Iceland this winter, with more bright displays and more nights where the aurora has been visible across wide stretches of the sky. The main driver is solar activity. We are currently in the maximum phase of Solar Cycle 25, when sunspot numbers and explosive solar events increase. NASA and NOAA announced in October 2024 that the Sun had entered solar maximum.

Black Sand Hotel is a brand new property opening in early March in South Iceland, designed as a quiet, design led retreat with sweeping coastal views and immediate access to South Iceland’s shoreline.

Iceland has become one of the world’s most popular filming destinations. Its glaciers, waterfalls, volcanoes, and black-sand beaches create a natural backdrop that feels otherworldly and versatile. Producers love it because within a short drive you can find landscapes that look like medieval battlefields, Himalayan peaks, or even alien planets. It’s no wonder that Icelandic nature often appears in international blockbusters.

South Iceland is one of those regions where the landscapes feel almost unfairly varied for how easy they are to reach. In a single day you can move between powerful waterfalls, black-sand beaches, glacier outlets, volcanic plains, mossy lava fields, and geothermal textures that look otherworldly. The diversity makes it a dream for photographers who like to build a portfolio with range, not just “another pretty viewpoint”.

A recent press trip to South Iceland has concluded with positive feedback from participating journalists from France, who valued the program’s seamless organization, diverse itinerary, and warm Icelandic hospitality. The trip featured a balanced mix of breathtaking natural landscapes, immersive site visits, indoor activities, flexibility, and moments of relaxation.

South Iceland is one of the easiest places to explore by car, and one of the most rewarding. In a relatively compact area you can experience some of Iceland’s best known natural wonders, from roaring waterfalls and black sand beaches to geothermal hotspots, glacier views, and volcanic landscapes. It is also a region rich in history, culture, and small towns where you can slow down, swim in local pools, and eat well.

Over the past weeks, many social media posts have suggested that Reynisfjara Black Beach is “gone” or permanently damaged. That is not accurate. While natural forces have caused noticeable changes to parts of the beach, Reynisfjara remains open, accessible, and very much worth visiting.

South Iceland offers a rare combination of challenging endurance events and truly distinctive landscapes. For runners and cyclists looking to combine competition with travel, this region provides a setting that feels both remote and accessible.

Three visitors recently took home an unforgettable souvenir from South Iceland after attending the Viking Feast hosted by Caves of Hella and Hotel Rangá inside one of the ancient man made caves in Hella.